SAKURA craft_lab brand book
SAKURA Brand Book editorial design by Naomi Sundberg with CIA.Inc
SAKURA CRAYPAS, a Japanese brand that is known for their children stationary, has shifted their target to a more mature audience.
In 2016, SAKURA joined forces with the branding agency CIA.Inc to produce SAKURA craft_lab, a group of creatives that would develop a new collection of tasteful modern stationary. While many products on the market advertise their functionality, CIA.Inc developed SAKURA craft_lab to offer an experience of emotional value through the concept of a 'new nostalgia.'
craft_lab models 001 and 002, launched in October 2017, are inspired by vintage spectacle designs, combined with contemporary Japanese craftsmanship.
visit their website: https://craft.lab.craypas.com